Responsibilities focus on owned content, site leadership, and cross-region visibility within Mercanta, with a strong emphasis on storytelling from traceability data and events that amplify the brand.

• Growth Infrastructure: Manage Mercanta website day-to-day and support impact projects with Origin partners.
• Growth Infrastructure: Drive cross-channel storytelling and visibility campaigns from traceability data.
• Demand Generation: Online and offline ad buying, placement, and impact analysis.
• Content Engine: Write articles or commission long-form content for print and digital publication.
• Content Engine: Coordinate coffee promotions across social channels, the website, and offer lists.
• Content Engine: Co-manage multiple social media accounts, including image selection, captions, and analytics.
• Content Engine: Light graphic design for social posts and other print/online materials.
• Events & Community: Budgeting, planning, and execution of events/trade shows.
• Brand Measurement: Production and distribution of general marketing and brand collateral.
• Brand Measurement: Collaboration across regions to enhance Mercanta visibility.