Marketing Manager at DOCOsoft | London, UK

DOCOsoft

Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Lloyd’s-focused B2B insurance marketing with end-to-end demand generation, events, CRM, and cross-functional revenue alignment.

Lead generation across events, digital campaigns, webinars, content, and online activity to drive pipeline and brand engagement
CRM and marketing automation oversight to improve lead tracking, segmentation, and reporting
Cross-functional collaboration with Sales, Product, and Leadership to ensure marketing supports revenue growth

Job Description

Execute DOCOsoft’s marketing strategy and plans: Ensure all activity is delivered effectively, on time, and aligned to commercial objectives
Event management: Support the execution of industry marketing initiatives including customer events, trade shows, and conferences, ensuring high-quality delivery and strong stakeholder engagement
Market liaison: Work closely with the market to understand industry trends and competitive offerings and use insights to inform marketing decisions.
Lead and manage marketing team: Oversee and manage a team of marketing professionals, providing guidance, support, and development opportunities
Lead generation: Drive the delivery of lead generation programmes across multiple channels, including events, digital campaigns, webinars, content, and online activity to generate measurable pipeline impact and brand engagement with key buyers
Brand and reputation management: Manage and maintain brand consistency across all marketing materials, campaigns, and communications in line with established brand guidelines
Digital marketing: Oversee integrated digital marketing campaigns across email, social media, SEO, and paid channels, ensuring alignment to campaign objectives and target audiences
Marketing performance and reporting: Monitor, analyse, and report on marketing performance, including campaign effectiveness, lead generation, and ROI, providing insights and recommendations to optimise future activity
CRM management: Oversee the management and optimisation of CRM and marketing automation systems, ensuring effective lead tracking, segmentation, and reporting
Sales enablement materials: Support the development and execution of sales enablement materials, including presentations, case studies, and product collateral to enable commercial teams
Cross-company collaboration: Collaborate closely with Sales, Product, and Leadership teams to ensure marketing activity is aligned with business priorities and supports revenue growth

DOCOsoft

3.5 Glassdoor

DOCOsoft is an innovative developer of technology solutions for the global insurance and financial services markets, with a long-standing record of success. Since the late 90s, DOCOsoft has developed specialist software, widely used in the London market and further afield, to serve clients and secure business continuity.DOCOsoft's claims management system helps some of the world’s largest multi-national insurers and reinsurers maximise performance through business process automation, enabling teams to save time and get ahead. We bring clarity to a complicated marketplace through integrated workflow and data management solutions. DOCOsoft has built an excellent and rapidly growing reputation within the €70 billion London insurance Market. DOCOsoft has operated independently to innovate freely and own intellectual property outright. This freedom ensures we're in complete control of our capabilities to propel firms into the future as things change in a fast-paced marketplace. All products marketed under the DOCOsoft brand are designed and developed in Ireland by DOCO System Solutions Ltd. DOCOsoft is privately owned and operates internationally from offices in Dublin, London, and Tokyo.

Founded in 1997

Dublin 12, County Dublin, IRL

89 employees (3 in marketing)

www.docosoft.com

56% recommend to a friend