Responsibilities

• Develop and implement marketing strategy, positioning, key messages and product strategy.
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria.
• Manage the creative/design process for marketing material, including updating existing materials and creating new material in line with the marketing strategy.
• Work with the sales team to create sales campaigns focused on both new client growth and increased client retention, including messaging to drive revenue across all products such as digital, sponsorships and future revenue opportunities.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Lead on messaging and writing for outbound reach to customers.
• Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Work in partnership with the Content Lead to develop and align the content and marketing strategy, with regular checkpoints throughout the campaign.
• Collaborate with the Content Lead on the planning, delivery and execution of the event app, as well as any virtual/hybrid proposition.
• Ensure all relevant stakeholders, including Content Leads, have reviewed external marketing materials before sign-off, to maintain editorial consistency across show brands.
• Regularly review the marketing plan, response rates/KPIs, attendee demographics and industry best practices, making recommendations and adjustments as appropriate.

Requirements

• Great writing skills in English.
• Ability to produce creative and well-thought-out marketing plans.
• Ability to manage multiple projects and deliver on time.
• Strong IT skills and systems management, e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software.
• Knowledge of data protection regulations and experience ensuring compliance in relation to email marketing and data sharing with third parties.
• Able to identify search words and key terms to be used in data segmentation, based on industry knowledge.
• Experienced in devising and implementing digital marketing strategies and campaigns.
• Solid knowledge and experience using digital marketing tools, e.g. Google Analytics, Google Ads.
• Commercial acumen to develop sales-led marketing initiatives.
• Ambition to develop your marketing career.

Preferred

• Have something to teach us about social media.
• Get on well with people from all walks of life, with the ability to network and make new friends quickly.
• Hold grace under pressure.
• Good attention to detail. In the events world, little things matter.
• Flexibility to accommodate extended working hours as needed around key show times.
• A fabulous sense of humour.

Benefits

• DIVERSITY AND INCLUSION: CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
• We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
• We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don\u2019t hesitate to get in touch with our HR team at hr@closerstillmedia.com.