Marketing Manager

UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end to end event marketing engine for Jupiter Festival, from strategy and audience targeting to content creation, onsite execution and post campaign analysis across digital, email and media partnerships.

  • Audience ownership: shape messaging and campaigns for event attendees and industry partners.
  • Campaign orchestration: lead multi channel promotions and measure impact with KPIs.
  • Data driven optimization: track performance via CRM/automation inputs and adjust plans in real time.

Job Description

Responsibilities
  • Build on and implement strategic attendee development plans and ensure marketing communications accurately reflect event positioning and key messaging
  • Direct and finesse the audience messaging - good communication and writing skills are essential
  • Lead the execution of the marketing, promotions and communication campaign(s) and report on effectiveness and results
  • Create, test and analyse cold and warm email campaigns
  • Manage the creative/design process for marketing material – ensuring all comms align with our audience messaging
  • Work with the sales team to create sales campaigns, focused on new client growth
  • Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
  • Develop key relationships and partnerships with industry and sector media
  • Marketing Strategy & Campaign Development: Execute comprehensive marketing plans for the launch of Jupiter Festival
  • Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include market research, audience targeting, content creation, delivering the event onsite, and post-campaign analysis
Requirements
  • Proven experience delivering marketing campaigns for B2B events or communities
  • Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
  • Confident email marketer who’s built and worked on cold and warm email marketing campaigns. Ideally used Adestra or MailChimp email platforms but not essential
  • Analytical mindset with the ability to interpret data and derive actionable insights. With hands-on experience using CRM, marketing automation, and analytics platforms. Ideally used Hubspot before but not essential
  • Methodical project manager who thrives on deadlines, detail, and continuous optimisation. Strong organisational and time management abilities
  • Strong copywriting, content development, and project management skills
  • Ability to work in a fast-paced, results-oriented environment with autonomy
  • Strong team leaderships skills – coaching mindset
  • Creative thinking and problem-solving skills
  • Flexibility and adaptability to changing priorities and deadlines
  • Experience with budget management
Benefits
  • Company pension
  • Work from home