Responsibilities

• Develop and execute B2B demand-generation campaigns targeting our key sectors and accounts alongside
• Work alongside our agency partner to develop campaigns across email, LinkedIn, paid media, SEO, website, content and other relevant channels.
• Work with sales to define target audiences, accounts and decision-makers.
• Create campaigns around specific customer problems, sectors and Clearworld solutions.
• Build and optimise marketing funnels from initial engagement through to qualified sales opportunity.
• Develop lead nurturing and account-based marketing activity.
• Use CRM and marketing data to understand campaign performance and continually improve conversion.
• Track marketing contribution to leads, opportunities, pipeline and ultimately revenue.
• Test new channels, propositions and campaign ideas rather than relying solely on established approaches.
• Take ownership of Clearworld's brand positioning and messaging.

Requirements

• 3+ years of B2B marketing experience and be able to demonstrate that you've already taken meaningful ownership of marketing activity.
• You don't necessarily need to have held a Marketing Manager title before. You do need to be able to show us why you're ready for it.
• Campaigns they've personally developed and delivered.
• Measurable lead, opportunity, pipeline or revenue generation.
• Strong B2B content and messaging skills.
• Experience using data to improve marketing performance.
• Understanding of CRM and marketing automation.
• Experience across digital marketing channels.
• An ability to work effectively with sales teams.
• Commercial thinking rather than focusing solely on marketing metrics.

Preferred

• Experience within energy, technology, SaaS, IoT, building technology, facilities management or another technical B2B environment would be useful, but isn’t essential.