Responsibilities

• Develop a practical, action-focused annual marketing plan that delivers on the charity’s strategic objectives.
• Setting SLAs and KPIs, monitoring and providing regular reports to your line manager
• Work closely with all departmental leads (Fundraising, Design, Partnerships, Training, Hub of Hope) to reflect their objectives in the marketing plan
• Responsible for oversight of the marketing plan and ensuring its delivery
• Responsible for prioritise/de-prioritising and flagging potential issues to your line manager
• Reviewing and approving written content produced by other departments
• Support the ongoing development of our brand guidelines alongside the Design and Creative Manager
• Manage marketing budgets as/when allocated to specific activities or campaigns
• Planning, writing and implementing all social media content
• Develop social media campaigns to deliver on the charity’s strategic objectives

Requirements

• Demonstrable track record of success in a marketing role
• Demonstrable experience creating and delivering engaging content across multiple channels, including digital and social media, with a strong focus on written content
• Experience planning and delivering marketing campaigns that drive awareness, engagement and action
• Strong understanding of audience engagement and how to communicate impact effectively
• Experience working collaboratively with design, brand or creative teams to produce high-quality materials
• Understanding of how marketing supports income generation, partnerships and organisational growth
• Experience with paid social media advertising (desirable)
• Experience in planning, delivering and supporting in-person and online events (desirable)
• Experience working in a growing or evolving organisation (desirable)

Preferred

• Knowledge of the charity sector and purpose-led communications (desirable)
• Experience with paid social media advertising (desirable)
• Experience planning, delivering and supporting in-person and online events (desirable)
• Experience in a growing or evolving organisation (desirable)

Benefits

• Minimum and Flexible Holiday Policy
• Pension scheme
• Employee assistance programme
• Health Cash Plan
• Lots of wellbeing and social activities throughout the year.