Marketing Manager (Campaigns)

Leeds, UK (Hybrid)

£35K/yr – £38K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own and orchestrate multi-channel campaigns and partner engagement for UK Coaching campaigns, driving content creation, event delivery, and agency management while ensuring timely execution and stakeholder alignment.

  • Campaign execution: lead briefs, content assets, and sign‑offs across partners and agencies.
  • Program governance: manage events and campaigns with CCC and internal leads, plus post-campaign analysis.
  • Content hub and comms: develop ongoing content plans, case studies, and targeted newsletters with cross‑team partners.

Job Description

Responsibilities

  • Secure all major stakeholder approvals concerning creative development and appropriate creative/content sign-off
  • Oversee organisation of stakeholder events (both in-person and online events like the Rights-based workshops, Coach Catch-up and NGB workshops)
  • Set up clear guidelines and content assets for campaign partners/ supporters to execute against
  • Lead agency management in preparing communications plans and overseeing execution and, where appropriate managing agency pitch process (brief creation, introductory meetings, organisation, feedback emails/calls)
  • Day to day management of PR Agency programme of activity, ensuring planning and execution are delivered on time. Provide strategic check-in on activity with Head of Campaigns, Head of Marketing and Head of Coaching and Policy
  • Develop and maintain partner engagement and partnership management with CCC for regular campaign communications
  • Lead on new content plans and execution for ongoing profile raising and collaborative campaign management activity through CCC task and finish groups
  • Manage the creation of campaign content for the digital hub with the Digital Marketing Manager, ensuring resources and case studies are regularly updated
  • Working with the Digital Marketing Manager to deliver campaign specific comms/newsletters – writing, managing feedback and scheduling regular campaign newsletters to target audiences
  • Support Head of Campaigns on campaign performance / adaptation and post-campaign analysis, review and write up
  • Independent working, skills and knowledge to autonomously lead on areas of work (brief creation, Subject Matter Expert liaison, organise film shoots, manage feedback and dissemination)
  • Develop new workstreams and lead on the management and implementation of these (organise, create, collect results and present back to wider team and CCC)
  • Ability to take ownership of workload and confidence in own ability to deliver on work programmes
  • Manage the planning and execution alongside the Head of Campaigns and Marketing Team for the delivery of the UK Coaching week campaign
  • Support the Marketing and Events Assistant with related work priorities, briefing and overseeing individual tasks related to the PTW work programme

Requirements

  • Clear, engaging copywriting and content production skills for multiple channels.
  • Understanding of customer lifecycle marketing and retention strategies.
  • Strong stakeholder management and the ability to balance PTW priorities with UKC needs.
  • Excellent organisational skills with the ability to manage multiple projects at pace.
  • Experience managing external agencies, reviewing plans, giving feedback, and overseeing day‑to‑day delivery.
  • Experience leading multi‑channel campaign activity from planning through execution, including events, content, and communications.
  • Ability to create briefs, work with SMEs, organise shoots, manage revisions, and deliver high‑quality assets.
  • Co-ordinate events – delivering both in-person and online events for a range of audiences.
  • Ability to produce clear performance reports for senior stakeholders.
  • Excellent written English, accuracy, and attention to detail under pressure.
  • Ability to work to tight deadlines and juggle multiple projects.
  • Strong interpersonal and stakeholder management skills.
  • Experience collaborating with social, digital and creative teams on integrated campaigns.

Preferred

  • Desirable: Experience in membership‑based or subscription‑driven organisations.
  • Desirable: Experience shaping content plans for ongoing profile‑raising activity.
  • Desirable: Experience working in agile teams.

Benefits

  • Hybrid working model (Leeds HQ + home).
  • Professional development and training support.
  • The chance to make a meaningful impact across the sport and physical activity sector.
  • Company events
  • Company pension
  • Cycle to work scheme
  • Life insurance
  • Sick pay
  • Work from home
UK Coaching logo

UK Coaching

Just as great coaches are there for their participants, so we are Here for the Coach.We are the team behind the coach. We empower, champion, and develop coaches to play a pivotal role in building healthier and happier communities by bringing great coaching to the lives of millions.As the only organisation purely dedicated to all coaches, in all environments, across all sports and physical activities, we are here too for our partner organisations who employ, deploy, and develop coaches and the coach development workforce.Working with partners we grow and nurture our existing partnerships and establish new networks of trusted relationships, so we can support them to meet the needs of their coaching network and workforce.As the voice of the coach, we continue to raise the national profile of coaches and coaching: by demonstrating and promoting the tremendous impact that coaches can have on lives and communities.Coaches today support a broader range of participants. As the sport and physical activity landscape has evolved, a coach’s role has diversified. Anyone who provides support, guidance and inspiration aligned to people’s individual needs and aspirations is a coach.We aspire to build a well-connected, more engaged, and better-qualified workforce that is representative of the population, capable of working across diverse communities and in multiple environments, and able to work to different outcomes. Collaboration and connection with our partners is integral in achieving this.As part of that commitment, we will build on our successes to further drive coaching research, develop insight and share best practice to meet the needs of coach development; investigate and understand how technology can better support coaching; and provide high-quality digital learning and development solutions for coaches, which are accessible to all.Email us at communication@ukcoaching.org to find out how we can work together to support #GreatCoaching.

Founded in 1983
Leeds, England, GBR
177 employees (11 in marketing)

Traffic Signals

Monthly Visitors
42.7K
Monthly Google Ads Budget
$213
Traffic Source Mix
Search
43.2%
Direct
15.7%
Referral
22.7%
Social
5%
Paid
0.3%

Headcount Trend

Current headcount: ~177

Marketing Team

Marketing Team Size
11 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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