Responsibilities

• Manage the execution of the Customer Lifecycle Marketing (CLM) plan for the aligned business area, with accountability for delivery across deepen and retain activity for key customer segments.
• The role is responsible for implementing marketing activity, supporting innovation and owning performance outcomes, working closely with Full Funnel, Accelerator and partner teams.
• - Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses to test, shaping test‑and‑learn activity and delivering against agreed objectives.
• - Work in agile pods to deliver key jobs‑to‑be‑done that require innovation at pace. Pods are temporary, lean and cross‑disciplinary teams established to address tactical marketing challenges.
• - Manage the handover of successful activity to Growth, CRM and Campaigns & Social Accelerator teams where activity can be automated and delivered as business‑as‑usual.
• - Maintain a strong understanding of customer needs, behaviour and journeys to inform planning and prioritisation.
• - Use data and insight to track performance, optimise activity and report on outcomes.
• - Stay up to date with marketing trends, channels, data and technology to continuously improve effectiveness.
• - Demonstrate a culture of strong execution, agile delivery and collaboration, contributing positively to team performance and ways of working.

Requirements

• Full Funnel Marketing Planning and Execution
• Proven experience designing and delivering Customer Lifecycle Management or full funnel marketing activity across deepen and retain.
• Experience delivering cross-sell and upsell activity that drives incremental customer and commercial value.
• Agile Ways of Working
• Experience working in agile or fast-paced environments, collaborating across multiple teams and disciplines.
• - Ability to prioritise work, manage dependencies and deliver at pace.
• Marketing Innovation
• - Experience developing and testing new marketing approaches using test-and-learn methodologies.
• - Comfortable using insight and data to scale successful activity and stop low-performing activity.
• Commercial Acumen
• - Strong understanding of how marketing activity drives commercial outcomes.
• - Ability to balance customer needs with business objectives and return on investment.

Benefits

• A wide-ranging benefits package, which includes:
• - A generous pension contribution of up to 15%
• - An annual performance-related bonus
• - Share schemes including free shares
• - Benefits you can adapt to your lifestyle, such as discounted shopping
• - 30 days' holiday, with bank holidays on top
• - A range of wellbeing initiatives and generous parental leave policies
• Ready for a career where you'll learn and thrive? Apply today and find out more.