Responsibilities

• Manage the execution of the Customer Lifecycle Marketing plan for the aligned business area, with accountability for delivery across deepen and retain activity for key customer segments. The role is responsible for implementing marketing activity, supporting innovation and owning performance outcomes, working closely with Full Funnel, Accelerator and partner teams.
• Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses to test, shaping test ‑ and ‑ learn activity and delivering against agreed objectives .
• Work in agile pods to deliver key jobs ‑ to ‑ be ‑ done that require innovation at pace. Pods are temporary, lean and cross ‑ disciplinary teams established to address tactical marketing challenges.
• Manage the handover of successful activity to Growth, CRM and Campaigns & Social Accelerator teams where activity can be automated and delivered as business ‑ as ‑ usual.
• Maintain a strong understanding of customer needs, behaviour and journeys to inform planning and prioritisation.
• Use data and insight to track performance, optimise activity and report on outcomes.
• Stay up to date with marketing trends, channels, data and technology to continuously improve effectiveness.
• Demonstrate a culture of strong execution, agile delivery and collaboration, contributing positively to team performance and ways of working.

Requirements

• Proven experience designing and delivering Customer Lifecycle Management or full funnel marketing activity.
• Experience delivering cross ‑ sell and upsell activity that drives incremental customer and commercial value.
• Experience working in agile or fast ‑ paced environments, collaborating across multiple teams and disciplines.
• Ability to prioritise work, manage dependencies and deliver at pace.
• Experience developing and testing new marketing approaches using test ‑ and ‑ learn methodologies.
• Comfortable using insight and data to scale successful activity and stop low ‑ performing activity.
• Strong understanding of how marketing activity drives commercial outcomes.
• Ability to balance customer needs with business objectives and return on investment.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies