Responsibilities

• Campaign Management & Demand Generation Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion. Lead multi-channel campaigns across email, media, website, events, search, paid media and social. Use data to track and optimise MQL > SQL performance. Organise and attend in-person and online events to promote key message narratives.
• Digital and Website Performance Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus). Improve user journeys and ensure content supports priority initiatives across both the Government and Social Housing. Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress. Ensure every web asset has a clear purpose and supports the wider marketing strategy. Manage sector LinkedIn activity Report on digital marketing activity to identify areas for improvement
• Content and Thought Leadership Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations. Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets. Craft messaging for key initiatives, product propositions, and sector-wide challenges. Maintain consistent tone of voice and ensure alignment across all channels.
• Team Leadership and Coaching Line-manage and coach a growing team of digital, content, and campaign implementers. Provide clear direction, feedback, and development opportunities. Promote a collaborative, supportive, and high-performance culture.
• Stakeholder Management Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives. Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy. Communicate campaign progress and performance against KPIs to senior leadership. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.
• Reporting, Insights and Automation Monitor and track activity and deliver regular reporting on KPIs. Analyse campaign and website data to recommend improvements. Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity. Use marketing automation tools (e.g. ActiveCampaign) to build workflows, nurture programmes, and lead scoring. Ensure data quality and reporting accuracy across CRM and marketing systems. And with support, you'll need to: Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the government and social housing sectors. Manage stakeholders' expectations. Track marketing performance and return on investment and prepare monthly reports for management.

Requirements

• Experienced Marketing Manager.
• Self-starter who takes ownership.
• Proven experience in digital marketing and website optimisation.
• Strong content creation skills and understanding of messaging for complex sectors.
• Demonstrable experience delivering integrated lead and demand generation strategies.
• Experience managing or coaching a small team.
• Confident using analytics platforms and marketing automation systems.
• Strong stakeholder management and communication skills at all levels.
• Data-driven mindset with a focus on results, demonstrating success at improving ROI.

Preferred

• Experience in B2B technology marketing.
• Knowledge of UK Local Government and/or Social Housing.
• Understanding of Local Government Reorganisation and sector transformation programmes.
• Experience running Account Based Marketing programmes.

Benefits

• Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
• 25 days paid holiday with the option to buy/sell
• 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
• A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
• A selection of flexible benefits to suit your individual needs