Responsibilities

• Plan, create and execute integrated marketing campaigns and content across email, social media, customer communications and sales materials to support lead generation, customer engagement, brand awareness and product releases.
• Maintain HubSpot CRM data quality and marketing automation processes, including contact and company associations, lifecycle stages, lead sources, sales ownership, lists and workflows.
• Monitor marketing performance through HubSpot, GA4, Search Console and other reporting tools, providing regular reports and actionable insights.
• Manage the STRUMIS website through HubSpot CMS, including creating and updating landing pages, website content, news, case studies and other resources.
• Support ongoing SEO and website optimisation activity to improve visibility, user experience and lead generation.
• Manage STRUMIS’ social media presence.
• Coordinate global webinars from promotion and registration through to delivery support and follow-up campaigns.
• Coordinate STRUMIS’ participation in international trade shows, exhibitions and industry events, including booth graphics, promotional materials, merchandise, registration campaigns and supporting communications.
• Work closely with regional sales teams across the UK, Europe, North America and the Middle East to support pipeline growth and wider sales activity.
• Work with industry publications, partners, suppliers and external agencies to coordinate advertising, PR, design, print and other promotional activity.

Requirements

• An experienced B2B marketer who is comfortable managing both strategic priorities and hands-on day-to-day marketing activity.
• Confident taking ownership of multiple campaigns and projects simultaneously.
• Organised and comfortable working with international teams across different time zones.
• Comfortable working independently while collaborating closely with Sales, Product, Support, IT and senior management.
• Previous experience as a Marketing Manager, Senior Marketing Executive or in a similar marketing role.
• Strong practical experience using HubSpot, particularly Marketing Hub and CRM.
• Experience creating and managing website content, email campaigns, workflows, lists, forms and landing pages within HubSpot.
• Strong copywriting and proofreading skills, with the ability to create clear and engaging B2B marketing content.
• Experience managing social media for a B2B organisation.
• Experience planning and delivering webinars, events, exhibitions or trade shows.

Preferred

• Experience working within a B2B software, SaaS, manufacturing, engineering or construction technology environment.
• Experience marketing to international audiences, particularly across the UK, North America and the Middle East.
• Experience supporting software or product launches.
• Experience with Canva, Adobe Creative Cloud or similar design tools.
• A marketing, business or related degree, or CIM qualification.

Benefits

• Flexible home and office working.
• 40-hour working week.
• Paid annual leave plus your birthday off.
• Company health scheme.
• Additional leave
• Employee discount
• Free parking
• On-site parking
• Sick pay
• Work from home