Responsibilities

• Build trusted relationships with MOD communications teams, Intellectual Property team and Science & Technology stakeholders.
• Plan and deliver structured internal campaigns to inspire and increase invention disclosures, across relevant MOD channels (e.g. intranet, team briefings, events, leadership touchpoints).
• Translate Ploughshare’s value clearly to MOD audiences, ensuring understanding of the appropriate routes to disclose innovations.
• Develop and execute go-to-market strategies targeting SMEs, entrepreneurs and sector-specific audiences.
• Apply light account-based marketing approaches for priority opportunities, identifying and targeting high-potential organisations or segments with tailored outreach and engagement.
• Design outreach programmes that generate qualified interest in licensing opportunities.
• Ensure alignment between marketing activity and commercialisation pipeline priorities.
• Lead the development and delivery of integrated marketing campaigns with the Content Marketing Manager, ensuring messaging across MOD and external audiences.
• Capture insight from campaigns and engagement activity, using data and feedback to improve targeting, messaging and conversion.
• Track and report on campaign effectiveness, engagement levels and pipeline contribution.

Requirements

• Experience operating across both internal engagement and external market activation.
• Strong stakeholder management within complex organisations (e.g. government, defence, or regulated sectors).
• Ability to translate technical innovation into compelling, market-facing propositions.
• Experience engaging SMEs, startups or innovation ecosystems.
• Collaborative mindset with ability to work cross-functionally (especially with commercial and content teams).