Responsibilities

• Translate Provek’s commercial and growth objectives into clear, practical marketing plans
• Develop and manage annual and campaign-based marketing plans aligned to our training services and thought leadership
• Work with the sales team to identify priority sectors and audiences and tailor messaging accordingly
• Own end-to-end delivery of marketing campaigns including: Email campaigns and newsletters; Website content updates and landing pages; Social media (primarily LinkedIn); Webinars, events and campaigns, some aligned to sector events
• Manage content planning and production, including: Course brochures, one-pagers and sales collateral; Case studies, testimonials and client stories; Articles, white papers, thought leadership and insight pieces
• Ensure all marketing content is accurate, on-brand and commercially focused
• Maintain and develop Provek’s brand identity, tone of voice and messaging consistency
• Own the ongoing development of: Provek website structure, content and performance; Email templates, visual assets and brand guidelines; Work with external suppliers where required (e.g. designers, digital agencies), managing briefs, quality and value for money
• Work closely with the Sales team to: Support lead generation and conversion; Create sales-ready marketing assets; Align campaigns with live sales priorities; Ensure marketing activity supports pipeline development and revenue goals rather than vanity metrics
• Track and report on marketing performance including: Campaign effectiveness; Website and email performance; Lead quality and contribution to pipeline

Requirements

• Proven experience in a B2B marketing role (ideally professional services or training)
• Strong content and campaign management experience
• Experience managing WordPress websites, email marketing platforms and LinkedIn
• Commercial mindset - able to align marketing activity to revenue and growth outcomes
• Highly organised, able to manage multiple priorities and deadlines
• Confident working with senior stakeholders
• Experience marketing training, learning, education or professional qualifications
• Understanding of apprenticeships or regulated education environments
• Experience working with external agencies or freelancers
• Confidence using marketing analytics and CRM or email platforms

Preferred

• Proactive and self-motivated
• Exceptional attention to detail with impecable standards for quality
• Collaborative and pragmatic
• Comfortable operating in a small, growing organisation

Benefits

• Additional leave
• Company events
• Company pension
• Employee mentoring programme
• Free parking
• On-site parking
• Work from home