Responsibilities

• Marketing and growth planning
• Translate the Business Plan into annual and quarterly priorities, with a campaign calendar and delivery plan.
• Recommend priorities based on member need, opportunity, return, budget and capacity.
• Bring pace, structure and accountability to delivery.
• Campaign delivery and performance
• Lead integrated campaigns from brief through approval, production, launch, follow-up and review.
• Coordinate direct mail, email, website, social media, workplace channels and Development activity.
• Set clear measures and report on applications, APIV, conversion, cost, retention and other key outcomes.
• Use results to improve future activity and stop work that is not delivering value.
• Digital, data and insight

Requirements

• Broad, hands-on marketing experience with substantial personal ownership.
• Evidence of delivering integrated campaigns and measurable commercial, acquisition, retention or engagement outcomes.
• Strong project and campaign management, including budgets, dependencies, deadlines and approvals.
• Commercial confidence and the ability to interpret results and recommend action.
• Strong collaboration, relationship-building and constructive challenge.
• Experience of managing or developing a colleague, supplier or agency.
• A recognised professional marketing qualification, such as the CIM Professional Diploma in Marketing, Chartered Marketer status or an equivalent qualification.
• Experience in financial services, insurance, a mutual, membership organisation or another regulated environment.
• Experience of supporting product development, proposition work and product launches.
• Practical knowledge of marketing automation, CRM segmentation and website conversion.

Preferred

• A recognised professional marketing qualification, such as the CIM Professional Diploma in Marketing, Chartered Marketer status or an equivalent qualification.
• Experience in financial services, insurance, a mutual, membership organisation or another regulated environment.
• Experience of supporting product development, proposition work and product launches.
• Practical knowledge of marketing automation, CRM segmentation and website conversion.

Benefits

• Competitive salary of £50,000 to £55,000, dependent on experience.
• Employer pension contributions matching employee contributions up to 10% after three months’ service.
• Life assurance of four times annual salary after three months’ continuous service.
• Income protection cover of up to 75% of annual basic salary after three months’ continuous service.
• Private medical cover from commencement of employment.
• Subsidised travel to and from the office, up to London Zone 9.
• Hybrid working, normally three days each week in the London office.