Responsibilities

• Social Content Engine: Execute our centralised social media strategy driving a high-engagement model focused on authority-building reels, clinical expertise, and lifestyle-oriented dental aesthetics.
• Local Marketing Performance & Oversight: Monitor and optimise practice-level marketing activity across the group. Review local practice Facebook pages, oversee engagement within community groups, and ensure local digital efforts align with central growth goals.
• Internal Communications & Group Engagement: Manage internal channels to strengthen group cohesion across all 15+ locations. Produce regular internal newsletters, draft company-wide announcements, and build engagement initiatives that connect clinical and support teams.
• Practice Training & Empowerment: Develop and deliver practical marketing guidance and training toolkits for Practice Managers (PMs) and Treatment Co-ordinators (TCOs). Equip on-site teams with actionable skills for local outreach, patient communication, and plan conversion.
• Community & Charity Engagement: Shape and launch Genix’s local community and CSR initiatives from the ground up, establishing meaningful charity partnerships and regional goodwill programs that position our clinics as pillar institutions within their communities.
• Local Practice & Event Support: Act as the direct marketing partner for individual clinic footprints, coordinating open days, cosmetic smile events, and regional campaigns to drive sign-ups for the Genix Smile Dental Plan.
• Asset Management: Coordinate and manage our visual pipelines.
• Omnichannel Execution: Coordinate physical marketing collateral, ensuring print assets, business stationery, counter cards, and practice window displays mirror our premium digital presence.
• Collaboration : Work closely with key internal and external stakeholders to execute growth targets and campaigns

Requirements

• Proven experience managing professional social media channels (Instagram, TikTok, LinkedIn etc) with a portfolio demonstrating high-engagement video content and storytelling.
• A strong grasp of local marketing tactics, including event coordination and physical point-of-sale (POS) execution.
• An eye for clean, modern aesthetics to deploy branded collateral seamlessly.
• Exceptional communication and relationship-building skills to collaborate effectively with clinical staff and site managers across diverse locations.
• A highly organised, self-starting work ethic capable of managing multiple moving priorities in a fast-paced environment.
• A valid UK driving licence and willingness to travel to practices when required for on-site content capture and event support.

Benefits

• Complimentary Dental Care: Free entry into our premier Genix Smile Dental Plan, including routine clinical care and discounts on advanced cosmetic and restorative treatments.
• True Hybrid Flexibility: A balanced split between our central Leeds office, remote working, and active days in our local practices.
• Generous Annual Leave: 25 days annual leave plus statutory bank holidays.
• Career Progression: Clear, structured pathways into marketing management as the group scales its clinic acquisition blueprint.
• Health & Wellbeing Support: Access to comprehensive workplace wellness programmes and mental health resources.
• Enrolment Scheme: Workplace pension contributions and regular team-building incentives.