Marketing Executive

Guildford, Surrey, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the UK marketing engine for Zentiva across the portfolio with a tight omnichannel plan and clear regulatory guardrails.

  • Omnichannel strategy ownership for the UK portfolio across VAM, generics, OTC and hospital lines.
  • Digital platforms and content management for external and internal communications on Zentrix, OCE, websites, and intranets.
  • External comms and conference leadership, plus agency management and KPI-driven performance review.

Job Description

Responsibilities\n
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  • Work alongside the Head of Hospitals and Specialty to develop and implement an aligned omnichannel marketing and marcomms strategy for Zentiva’s UK portfolio, including VAM, branded generics, OTC and hospital products.
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  • Manage and implement digital marketing platforms (Zentrix and OCE), including website and intranet content to support both external and internal communications.
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  • Lead external communications and conference strategy, project-managing the UK conference calendar to build corporate and portfolio brand awareness.
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  • Manage relationships with external agencies, ensuring delivery of agreed plans on time, within budget, and in line with agreed KPIs.
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  • Oversee and report on marketing activities, developing and reviewing multi-channel KPIs to continuously improve performance.
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  • Support product launches and NPI handover, working closely with the Launch Manager to ensure a successful go-to-market approach.
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  • Act as the UK–EU interface for marketing material review and approvals, ensuring compliance with GxP, ABPI and internal regulatory requirements.
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  • Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Quality, Finance, Supply Chain, Business Development and Business Excellence teams.
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Zentiva logo

Zentiva

3.4 Glassdoor

Zentiva provides health and wellbeing for all generations, with focus on developing, producing, and delivering high-quality, affordable medicines to more than 100 million people in over 40 countries across Europe and beyond. Zentiva has four manufacturing sites and a broad network of external manufacturing partners to ensure supply security. Zentiva employs more than 5,400 unique talents, bonded together by a commitment to the people who depend on our products every day. Visit us at www.zentiva.com.Data protection: It’s not just a checkbox – it’s our commitment! Please visit our Privacy Notice https://www.zentiva.com/gdpr/privacy-notice

Founded in 2003
Prague, Prague, CZE
3.6K employees (80 in marketing)
74% recommend to a friend

Traffic Signals

Monthly Visitors
12.6K
Traffic Source Mix
Search
47.1%
Direct
36.1%
Referral
10.8%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
80 (2% of company)

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