Marketing Executive

Cardiff, UK

Salary Not AvailableMid Level

Posted 1 month ago

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Job Summary

Own a multi-channel automotive marketing engine that blends franchise campaigns with showroom experience to maximize exposure, leads, and customer delight.

  • Brand and channel ownership: align digital and physical touchpoints to maintain a premium brand representation and consistent customer journey.
  • Content and placement: drive high quality content and strategic product placement across websites, social, paid media, and manufacturer platforms.
  • Campaign analytics and optimization: monitor digital metrics and CRM data to continuously improve reach, engagement, and conversions.

Job Description

Responsibilities

  • Plan, manage, and execute marketing activity across our franchises in line with brand guidelines and compliance standards
  • Ensure consistent and premium brand representation across all digital and physical touchpoints
  • Develop and deliver engaging, high-quality content across websites, social media, paid channels, and manufacturer platforms
  • Maintain accurate and compelling vehicle listings, offers, and digital assets
  • Create dealer generated content for all media platforms.
  • Strategically position our vehicles across all marketing channels to maximise exposure and customer appeal
  • Coordinate product placement across digital platforms, including homepage features, social campaigns, and paid media
  • Lead in-showroom product presentation, including vehicle displays, POS materials, and promotional zones
  • Organise External product placements, arrange bookings, model focuses, decals for vehicles, brand event kits, brand ambassadors.
  • Notify all relevant management of bookings and set up instructions

Requirements

  • Proven experience in a marketing, digital, or content-focused role
  • Strong understanding of digital channels, social media, and online customer behaviour
  • Excellent communication and copywriting skills
  • Highly organised with the ability to manage multiple projects simultaneously
  • Strong attention to detail and commitment to brand excellence
  • Proficiency in Microsoft Office and tools such as Canva, Meta Business Suite, and Google Analytics

Nice to have

  • Automotive or multi-site retail marketing experience
  • Experience working within manufacturer brand frameworks
  • Knowledge of SEO, paid media, and content management systems
  • Experience with CRM platforms and customer lifecycle marketing

Benefits

  • Holiday Allowance – Enjoy 22 days of annual leave plus bank holidays, with extra days added the longer you stay with us.
  • Pension Scheme – We contribute to your future with company-backed pension support.
  • Exclusive Employee Schemes – Take advantage of our discounted car purchase programme and Cycle to Work scheme after completing your probation.
  • Wellbeing Support – Through our partnership with Menable, a specialist service for the automotive sector, you’ll have free access to confidential coaching, wellbeing check ins, and referral support where needed.
  • Health Benefits – We provide complimentary eye tests and flu vaccination vouchers to help you stay healthy year-round.
  • Event Perks – As proud sponsors of Bristol Bears Rugby we offer a limited number of free tickets to each game for our colleagues.
Wessex Garages logo

Wessex Garages

Wessex Garages have been in business for over 30 years with locations in Bristol, Cardiff, Gloucester, and Newport. We represent some of the best and most exciting brands in the current competitive market, including Nissan, Kia, Hyundai and Mitsubishi. We aim to deliver sales above market share whilst still providing an Aftersales service that is both friendly and professional.Wessex Garages continue to innovate and have embraced the new digital space striving for a truly digital dealership. Feel free to browse our website for further details

Founded in 1986
Bristol, England, GBR
208 employees (14 in marketing)