Responsibilities

• Develop, implement, and monitor comprehensive marketing campaigns across digital platforms including social media, email, and search engines.
• Manage social media accounts by creating engaging content, scheduling posts, and analyzing engagement metrics to optimize performance.
• Conduct SEO (Search Engine Optimization) strategies to improve website visibility and organic traffic through keyword research, content optimization, and backlinking efforts.
• Oversee project management tasks related to marketing initiatives, ensuring timely delivery and coordination among team members.
• Utilize Adobe Photoshop for creating compelling visual content that enhances campaign appeal and brand consistency.
• Maintain and update the company’s website using WordPress, ensuring content is current, accurate, and optimized for search engines.
• Manage paid advertising campaigns via Google Ads, analyzing performance data with Google Analytics to maximize ROI.
• Write persuasive copy for various marketing materials including blogs, newsletters, advertisements, and landing pages.
• Track campaign performance through analysis skills using tools like Microsoft Excel and Google Analytics to inform future strategies.
• Coordinate email marketing efforts by designing campaigns, segmenting audiences, and measuring engagement rates.

Requirements

• Proven experience in management roles within marketing environments with a focus on digital channels.
• Strong knowledge of SEO best practices along with experience using Google Ads and Google Analytics for campaign analysis.
• Proficiency in Adobe Photoshop for creating visual content; familiarity with WordPress for website management is essential.
• Excellent copywriting skills with the ability to craft clear and compelling messages tailored to diverse audiences.
• Experience managing social media platforms and executing social media management strategies effectively.
• Solid understanding of project management principles combined with excellent time management skills to handle multiple priorities seamlessly.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) along with IT literacy for efficient workflow management.
• Strong communication skills in English to articulate ideas clearly and collaborate effectively across teams.
• Knowledge of B2B marketing strategies and experience supporting organizational growth initiatives preferred.
• Demonstrated leadership abilities with a proactive approach to problem-solving and decision-making.

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Sick pay