Responsibilities

• Lead and manage all social media channels for both the charity and visitor centre, driving strategic planning, content development, audience engagement, and platform growth.
• Lead the creation of engaging photo and video content that showcases the educational work of The Living Rainforest, bringing the brand to life across multiple platforms.
• Develop and implement a content strategy, monitoring performance and using data-driven insights to optimise content and engagement where needed.
• Lead the development and execution of an annual content calendar designed to build audience engagement
• Lead the creation and distribution of engaging newsletters for schools and the general public, promoting educational activities, events and updates while maintaining consistent brand messaging.
• Ensure the company website features engaging, accurate, and up-to-date content to support marketing campaigns, improve user experience, and strengthen online presence.
• Lead the design and production of print advertising materials, including leaflets and school promotional material.
• Lead the creation of engaging and informative signage around our visitor centre, including links to the charity and other offerings.
• Analyse customer trends and marketing performance data and provide insights and recommendations to improve marketing effectiveness
• Grow our online presence, building engaged communities that convert into members, partnerships and advocates for our work.

Requirements

• Degree or qualification in Marketing or related field
• Previous experience in a marketing role
• Genuine interest in animals, plants, and sustainability education
• Strong written and verbal communication skills
• Knowledge of social media platforms and digital marketing tools