Responsibilities

• Own marketing campaigns for our digital subscription products, helping to drive acquisition, nurture prospects and retain existing members through clear, engaging communications.
• Create and deploy multi-channel campaigns across email, social media, websites, paid and partner channels, using platforms including HubSpot, Canva and WordPress.
• Take ownership of our webinar and whitepaper campaigns, from planning, campaign set-up and audience targeting through to promotion, follow-up communications and performance reporting.
• Support wider marketing campaigns across the business, including our events portfolio, helping to drive audience growth, delegate engagement and commercial campaign objectives.
• Write persuasive copy for emails, landing pages, social posts, adverts and marketing collateral, ensuring messaging is clear, consistent and tailored to the needs of our audiences.
• Design high-quality marketing assets that bring campaigns to life and support both membership growth and wider commercial objectives.
• Use data and insight to understand campaign performance, identify opportunities for improvement and make recommendations that support acquisition, engagement and retention.
• Work closely with the marketing, editorial, commercial and product teams to ensure campaigns are well planned, professionally delivered and aligned with business priorities.
• Support the ongoing growth of the SportsPro brand by helping us reach new audiences, deepen relationships with existing ones and communicate the value of our products clearly.