Marketing Executive

Birmingham, UK (Unknown)

Salary Not AvailableMid Level1+ years expPermanent

Posted 5 weeks ago

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Job Summary

Cross-channel campaign ownership: plan, execute, and optimize campaigns across web, email, social, SEO, PPC and offline channels.

  • Cross-channel campaign ownership: plan, execute, and optimize campaigns across web, email, social, SEO, PPC and offline channels.
  • Content and copy responsibility: produce engaging website, blog, email, and social content to attract and convert our target audience.
  • Measurement and optimization: monitor campaign responses and deliver analysis to improve future activity while keeping brand visuals consistent.

Job Description

Responsibilities

  • To support in the creation and execution of compelling marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, LinkedIn), SEO and PPC
  • To produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert our target audience
  • To ensure Peters’ marketing across all channels is on brand and has strong visual appeal, and to create graphics as required
  • To update Peters’ website content using our CMS, ensuring it is up-to-date, regularly refreshed and optimised for SEO/GEO
  • To monitor campaign responses and provide analysis to help measure the effectiveness of all marketing campaigns and inform future activity

Requirements

  • Minimum of one year’s experience in a marketing role
  • Qualified marketer to degree level and/or with a proven record of achievement

Preferred

  • Experience of or an interest in the publishing and education sectors are desirable, but not essential.
Peters Ltd. logo

Peters Ltd.

With over eight decades of experience, expertise and a passion for children’s literature, we can help you open up a world of children's reading. We believe all children and young people should have access to great books, as well as inspiring spaces to enjoy them in. Here at Peters, we’re passionate about motivating children to read – whatever their age.

Founded in 1935
Birmingham, England, GBR
189 employees (14 in marketing)

Traffic Signals

Monthly Visitors
16K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
54.3%
Direct
30.3%
Referral
4.4%
Paid
0.6%

Headcount Trend

Current headcount: ~189

Marketing Team

Marketing Team Size
8 (4% of company)
Marketing Roles Posted (Last 30 Days)
1