Responsibilities

• Supporting marketing initiatives that contribute to revenue growth and partner acquisition.
• Driving engagement and adoption across universities, employers, agents, distributors, government stakeholders and student audiences.
• Delivering integrated marketing campaigns on time, on budget and to a high standard.
• Increasing partner engagement and activation through targeted campaigns, sales enablement and co-marketing initiatives.
• Supporting test registrations, lead generation and marketing contribution to pipeline growth.
• Maintaining consistent and accurate product positioning across all channels and markets.
• Using data, market intelligence and customer insights to improve campaign performance and conversion rates.
• Develop and maintain partner enablement materials, including agent toolkits, distributor campaigns, recognition communications and co-branded marketing assets.
• Support the promotion of new institutional recognition, partnership wins and customer success stories.
• Create audience-specific content designed to support awareness, engagement, adoption and conversion throughout the customer journey.

Requirements

• Eligibility to live and work in the UK
• Undergo an Enhanced DBS disclosure check or overseas equivalent.
• Educated to degree level
• A professional marketing qualification.
• Proven hands-on experience in a marketing role (preferably in a revenue/sales-driven environment)
• Development of collateral and sales materials
• Strong eye for detail and design sensibility
• Good understanding of GDPR and data compliance
• Copywriting for professional and digital audiences
• Running multi-channel campaigns, including online and offline