Responsibilities

• Develop and implement annual marketing plans and campaigns aligned with business objectives.
• Manage end-to-end digital marketing efforts, including SEO, SEM (Google Ads), social media advertising, email marketing, and content marketing.
• Oversee the creation of high-quality content (blogs, videos, infographics, whitepapers) that engages target audiences.
• Analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms and provide actionable insights to optimize ROI.
• Collaborate with sales, product, and design teams to ensure consistent messaging and successful product launches.
• Build and maintain brand identity across all customer touchpoints.
• Manage marketing budget, allocate resources effectively, and report on KPIs (e.g., CAC, LTV, conversion rates).
• Stay up-to-date with marketing trends, emerging tools, and competitor activities.
• Lead and mentor a team of marketing specialists (if applicable).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–5 years of proven experience in marketing, preferably in [industry, e.g., SaaS, e-commerce, consumer goods]
• Strong track record of managing successful multi-channel campaigns.
• Hands-on experience with marketing tools: Google Ads, Meta Ads Manager, Google Analytics 4, SEO tools (Ahrefs/SEMrush), CRM, and email platforms (Mailchimp/Klaviyo).
• Excellent written and verbal communication skills with a keen eye for creative content.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Preferred

• Experience with marketing automation and AI-powered tools.
• Familiarity with A/B testing, funnel optimization, and customer segmentation.
• Portfolio of successful campaigns (please include links or examples when applying).
• Experience in [specific area, e.g., B2B lead generation, performance marketing, or influencer partnerships].

Benefits

• Company events
• Company pension
• Sick pay