Marketing Executive

Responsibilities

• Forming briefs, creating well-targeted email campaigns, agreeing timings, audience, messaging and how success will be measured
• Building, testing and sending emails ensuring segmentation and links are accurate
• Reporting on campaign performance with practical recommendations
• Supporting the development of templates, journeys and automation within Dynamics (our CRM) as our use of the platform matures
• Managing the day-to-day flow of inbound enquiries, distributing them promptly to the relevant business lines and teams
• Creating and updating lead records in Dynamics
• Maintaining and documenting the end-to-end lead process so it is consistent, auditable and easy for others to pick up
• Tracking and reporting on enquiry volumes, marketing sources, routing and pipeline
• Identifying where steps can be automated or simplified, working with the wider marketing and tech teams to test and implement improvements
• Building and publishing new pages in the CMS, following our templates, brand guidelines and best practice (with support from our SEO and Content Lead)

Requirements

• At least 1–2 years’ experience in a digital or marketing role
• Hands-on experience building and sending email campaigns and segmenting audiences in a CRM or email platform
• Experience building or updating pages in a CMS, with an understanding of good web content and basic SEO principles
• A process-driven mindset – you like things documented and repeatable, and naturally look for ways to remove manual effort
• Comfortable with data: accurate, detail-focused and confident pulling numbers into a clear reports
• Well organised, able to juggle several briefs at once and prioritise sensibly
• A clear communicator who can explain digital topics simply and enjoys working across teams
• Curious and proactive, with an interest in AI and automation tools
• Commercially aware – you understand how marketing activity links to enquiries, pipeline and revenue, and keep that front of mind

Preferred

• Experience with Microsoft Dynamics
• B2B, financial or professional services experience
• Experience with workflow or automation tools
• Awareness of GDPR and marketing consent requirements
• A marketing or digital qualification, or other relevant experience

Benefits

• our People First culture, which illustrates our commitment to your wellbeing and development, not just as an employee but as a human being
• a rich suite of employee benefits and out-of-work perks