Marketing Executive

Cambridge, Cambridgeshire, UK (On-site)

£28K/yr – £31K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and shape messaging for email and social campaigns while supporting product launches, trade shows, and GTM planning with cross-functional teams.

  • Messaging & Content: Own copy for email and social campaigns and craft product messaging and collateral.
  • Campaign Execution & Launch Ops: Plan, execute, and optimize marketing campaigns and co-create go-to-market and trade show materials.
  • Market Insight & Strategy: Track trends and feedback to drive product enhancements and inform positioning.

Job Description

Responsibilities

  • Plan and write copy for email marketing and social media campaigns
  • Produce creative sales materials to enable the sales team to effectively promote our products.
  • Execute marketing campaigns to drive product awareness and demand.
  • Monitor market trends and customer feedback to identify opportunities for product enhancement.
  • Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
  • Work with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
  • Working with the software leadership team to develop comprehensive product marketing strategies aligned with the company's goals.
  • Conduct market research to identify customer needs, market trends, and competitors.
  • Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
  • Craft compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.
  • Adaptive and flexible to manage a variety of inbound tasks.
  • Responsive and proactive monitoring of social media platforms

Requirements

  • Degree qualified or relevant experience in a marketing communications role
  • Proven experience in creative product marketing and promotions.
  • Experience with the editing of html in a website and email applications.
  • Good understanding of customer segmentation and product positioning.
  • Excellent written and verbal communication skills for crafting compelling content.
  • Ability to collaborate with cross-functional teams and manage multiple projects.
  • Familiarity with marketing tools.
  • Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot.
  • Experience of using social media for marketing, both paid for and organic
  • Strong at creating engaging and well written communications
  • Well organised with the ability to multi-task, and have a keen eye for detail
  • An interest in recent advancements in the renewable energy sector

Benefits

  • Company pension scheme
  • Bike2Work Scheme (onsite bike repair facilities) and EV Scheme
  • Annual profit share
  • Relaxed working environment
  • Great social teams to join
  • The fabulous Tuesday organic veg bag
  • Casual dress
  • Company events
  • Cycle to work scheme

Marketing Team

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