Responsibilities

• Work closely with key stakeholders to build a strong understanding of specialist subjects and turn clinical and commercial priorities into marketing activity.
• Develop and implement multi-channel marketing campaigns to increase brand awareness and engagement and provide regular reports in-line with KPIs.
• Manage the production of marketing communications and promotional materials in line with brand guidelines including design, copywriting, and proofreading.

Requirements

• Hold a minimum of 5 CGSE’s grade 4 and above including English and Maths or equivalent.
• Significant experience as a marketing professional.
• Have excellent communication and literacy skills, including writing creative and engaging copy, proof-reading and correcting content, presentation and public speaking skills.
• Have a good understanding Adobe Creative Cloud, with particular expertise in Adobe Photoshop, InDesign, Illustrator and Premiere Pro, or a similar video editing programme.
• Experience in Google digital marketing tools such as Analytics, Tag Manager, Business and Looker Studio
• Experience in using web-content CMS, such as WordPress.
• Strong understanding and experience of on-page SEO best practices.
• Experience of tracking results and monitoring of key success metrics, with an understanding of what “good” looks like and how to interpret the numbers

Nice to Have

• Hold a degree level qualification in a relevant subject.
• Have experience as a marketing professional in a healthcare setting.
• A creative professional with a proven track record and an excellent design portfolio
• Experience in creating engaging editorial content for social media platforms and blogs
• Knowledge of social media platforms and a deep understanding of social media trends, hashtags and engagement strategies
• Understanding of paid social and search platforms and methods
• Experience in advanced email marketing practices such as segmentation, lists, automation, consent, open/click tracking and performance reporting

Benefits

• Competitive Salary
• 33 Days annual leave plus extra time off for your birthday
• Free secure staff parking
• Pension scheme
• Private health insurance
• Life assurance
• Up to 40% off some of KIMS Hospital services
• Employee Assistance Platform
• Retail discounts and cashback
• Discounted gym membership