Responsibilities

• Lead Generation: Develop and manage integrated B2B lead generation campaigns (e.g., LinkedIn, PPC, Email, Webinars) designed to attract and capture interest from our target enterprise and public sector accounts.
• Content Marketing: Create compelling, expert-led content (case studies, white papers, blog posts, funding guides) that speaks directly to the pain points of HR, L&D, and Technology leaders.
• Product Marketing: Translate our complex offerings—including accredited courses, bespoke programmes, and government-funded initiatives (like Skills Bootcamps)—into clear, persuasive, and benefits-driven messaging.
• Email & Automation: Own our marketing automation platform. Build and manage nurture sequences, deliver our email marketing calendar, and ensure a seamless flow of MQLs (Marketing Qualified Leads) to the sales team.
• Sales & Marketing Alignment: Work in lock-step with the Head of Sales. Ensure all marketing activities are aligned with sales targets, provide the team with high-quality collateral, and co-develop account-based marketing (ABM) strategies.
• Website & SEO: Manage and optimise the company website (CMS) for lead conversion. Drive our SEO strategy to improve organic visibility for key industry terms.
• Brand & Social Media: Act as a brand guardian, managing our professional social media channels (especially LinkedIn) to build an engaged community and establish iungo as a thought leader.
• Reporting & Analytics: Track, analyse, and report on all key marketing metrics (CPL, MQLs, SQLs, conversion rates) and use data to continually optimise campaign spend and performance.

Requirements

• Proven B2B Marketing: A demonstrable track record of success in a hands-on B2B marketing role, ideally within a services-based company.
• Lead Generation: You live and breathe lead generation. You have proven experience planning and executing multi-channel campaigns (digital, email, events) that delivered a measurable ROI.
• Content Creation: An excellent writer and communicator. You have a talent for turning complex technical subjects (like digital skills or sustainability) into engaging and persuasive content.
• Tech Savvy: Hands-on proficiency with a modern marketing stack: CRM (e.g., HubSpot/Salesforce), marketing automation, Google Analytics, CMS (e.g., WordPress), and LinkedIn Ads or Google Ads.

Preferred

• Funding Knowledge: An understanding of the UK skills funding landscape (e.g., Skills Bootcamps, Apprenticeship Levy) is a significant advantage and will be a key part of your messaging.
• Public Sector Marketing: Experience marketing to public sector bodies (e.g., NHS, Local Government) in addition to corporate clients.