Marketing Executive

London, UK (Hybrid)

£22/hr – £24/hrMid LevelFull time

Posted 2 hrs ago

Job Summary

Own end-to-end campaigns from strategy through evaluation, coordinating with internal teams and external partners across digital and traditional channels.

Lead end-to-end campaigns across channels
Collaborate with media agencies and internal stakeholders

Job Description

Responsibilities

Planning, developing, delivering and evaluating integrated marketing and communications campaigns .
Managing your own campaigns from initial strategy and planning through to delivery, optimisation and evaluation.
Developing marketing plans that identify the right messages, audiences and channels to achieve campaign objectives.
Supporting larger, high-profile campaigns across a broad range of policy areas and London-wide initiatives.
Delivering activity across the full marketing mix, including digital advertising, social media, email, outdoor advertising and content marketing .
Creating engaging and audience-focused copy for digital channels, including social media and email.
Working with digital, web and creative teams to produce effective campaign content and assets.
Liaising with media agencies, designers, suppliers and other external partners to coordinate campaign activity.
Supporting media planning and buying activity and ensuring campaigns are effectively tracked and optimised.
Monitoring campaign performance, analysing results and producing campaign evaluations and recommendations.

Requirements

Experience within the public sector is not essential . We're keen to hear from candidates who can demonstrate transferable marketing and campaign experience from a range of sectors.

Greater London Authority

3.6 Glassdoor

The Greater London Authority (GLA) is the strategic authority for London, working to implement the policies of the Mayor and support the London Assembly in holding the Mayor to account. We have over 1,300 staff, headquartered at City Hall in the Royal Docks.Some of us work directly for the Mayor or Assembly as part of the Mayor’s Office or Assembly Secretariat, though most colleagues work in one of the following directorates:•Chief Finance Officer’s Directorate: working with the Chief Finance Officer to deliver the GLA’s financial functions. •Communities and Skills: health, education, youth, civil society, sport, skills, employment, communities and social policy.•Good Growth: economic development, culture and creative industries, transport infrastructure, planning, regeneration, environment and energy.•Housing and Land: property, Royal Docks development, housing, investment and building safety.•Resource and Business Improvement: digital, People Function and facilities.•Strategy and Communications: resilience, public affairs and strategic partnerships, external relation and strategy, insight and intelligence.The GLA is part of the GLA Group, which includes Transport for London, the London Fire Brigade and the Mayor’s Office for Policing and Crime.We know London’s diversity is its biggest asset. That’s why we do all we can to reflect this at all levels of the organisation. We welcome applications from everyone.For new vacancies and more information about working with us please visit https://www.london.gov.uk/take-part/working-city-hall/current-vacancies

Founded in 1999

London, England, GBR

1.7K employees (128 in marketing)

www.london.gov.uk

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