Marketing Executive at Castle Trust Bank | Basingstoke, Reading, UK

Castle Trust Bank

Marketing Executive

Basingstoke, Reading, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross channel marketing execution for a fintech brand, balancing email, content and brand collateral with data driven optimization and customer insight.

Campaigns & Email Marketing: own email campaigns, CRM platforms, and performance analytics.
Content & Digital Marketing: produce web, email and social content while maintaining sites and social channels and tracking digital performance.
Brand, Communications & Collateral: update materials, support product launches, and ensure consistent brand messaging across channels.

Job Description

Own integrated marketing execution across email, content, and brand touchpoints for Castle Trust Bank, with a focus on data driven optimization, audience insight, and cross channel consistency.

Campaigns & Email Marketing: develop, manage and deliver engaging email campaigns aligned to Financial Promotion requirements.
Campaigns & Email Marketing: act as subject matter expert for CRM/email platforms (e.g. Salesforce Marketing Cloud).
Campaigns & Email Marketing: analyse campaign performance and make data driven recommendations for improvement.
Content & Digital Marketing: create compelling content for websites, email and social media channels.
Content & Digital Marketing: maintain and update Castle Trust Bank and Omni websites and LinkedIn presence.
Content & Digital Marketing: monitor digital performance using tools such as Google Analytics, SEMrush and Hotjar.
Brand, Communications & Collateral: manage updates to marketing materials and communications (online and offline).
Brand, Communications & Collateral: develop new collateral to support product launches and campaigns.
Brand, Communications & Collateral: support consistent and engaging brand messaging across all channels.
Brand, Communications & Collateral: support internal departments with brand focussed materials and activities.
Insight & Continuous Improvement: monitor competitor activity and market trends.
Insight & Continuous Improvement: provide insight and recommendations to support business growth.
Insight & Continuous Improvement: build strong understanding of customer needs and distribution channels.
Stakeholder & Project Management: collaborate closely with internal teams and external agencies.
Stakeholder & Project Management: support delivery of marketing initiatives and strategic projects.
Stakeholder & Project Management: coordinate events such as roadshows, exhibitions and social events.
Creative & Design: create visual content including graphics and video assets.
Creative & Design: use tools such as Canva and Adobe Creative Suite.
Creative & Design: manage overflow design work with external agencies.

Castle Trust Bank

Traditional financial service providers are often burdened with costly overheads including expensive branch networks, inflexible technology and huge armies of people. At Castle Trust Bank, we keep our overheads to a minimum and we use savings proceeds to fund our lending solutions.In the past, we offered investment products to our customers which proved very popular. As a bank, we now offer savings accounts, giving our customers the added benefit of FSCS protection for their deposits. Our history means that we have a strong understanding of what our customers need and have built our savings range with those customers and their needs front of mind.In a complex world, we strive for openness and clarity. We place the highest importance on treating our customers fairly not just because it's the right thing to do but because we know that the trust of our customers is crucial to our future success.We recognise that for many mortgage customers, traditional solutions don't cut the mustard. These customers can often have high quality assets but unconventional income and so find it difficult to borrow at reasonable rates and on sensible terms.What experienced buy to let investors need is lending with imagination. They need a lender that recognises cash flow and net worth are not the same thing. They need a lender that is flexible in their approach and makes considered, logical decisions. Castle Trust Bank is that lender.We also offer point of sale finance through our Omni Capital Retail Finance arm. Partnering with retailers nationwide, we support their business by offering finance plans to their customers. OmniPort technology gives retailers paperless credit approval which fits seamlessly with their sales processes and customers can use our dedicated customer portal to keep up to date with their loans.

Founded in 2012

London, England, GBR

162 employees (3 in marketing)

www.castletrust.co.uk