Marketing Executive

Basingstoke, Reading, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end channel and content execution for a fintech audience, with clear ownership of email campaigns, CRM platforms, and cross‑channel brand messaging.

  • Channel ownership: email programs and CRM platform governance to drive consistent, compliant communications.
  • Content and optimization: create website/email/social content, monitor performance, and push data-driven enhancements.
  • Asset support: develop collateral for launches and campaigns, with internal and external partner collaboration.

Job Description

Responsibilities

  • Own email campaigns aligned to Financial Promotion requirements.
  • Own CRM/email platform strategy and best practices (e.g. Salesforce Marketing Cloud).
  • Analyse campaign performance and drive data-driven optimizations.
  • Create content for websites, emails, and social media.
  • Maintain and update websites and LinkedIn presence.
  • Monitor performance with Google Analytics, SEMrush, and Hotjar.
  • Update marketing materials and communications across online and offline channels.
  • Develop collateral for product launches and campaigns.
  • Support brand messaging across all channels.

Requirements

  • Essential broad marketing experience across digital, content and campaign delivery.
  • Strong experience managing and delivering email campaigns via CRM tools (e.g. Salesforce Marketing Cloud, HubSpot, Mailchimp).
  • Experience in website management and performance tracking.
  • Strong copywriting skills for a range of audiences and channels.
  • Proficiency in Canva and/or Adobe tools (Photoshop, InDesign, Illustrator).
  • Experience using Google Analytics and other marketing tools.
  • Ability to leverage AI tools to support content creation and campaign optimisation.
  • GCSEs (Grade A–C) or A Levels (or equivalent) in English and Maths.

Preferred

  • Marketing degree or professional qualification.
  • CRM or Adobe-related certifications.
  • Experience managing business social media accounts.

Benefits

  • Competitive salary
  • Performance bonus (based on individual and company performance)
  • Generous contributory pension through Hargreaves Lansdown
  • Life Assurance
  • 25 days’ holiday + option to buy/sell 5 days
  • Additional paid volunteering day
  • Private healthcare through Equipsme (includes cash back for Dental and Optical treatment)
  • Free access to BHSF Rise EAP to support colleague health and wellbeing
Castle Trust Bank logo

Castle Trust Bank

Traditional financial service providers are often burdened with costly overheads including expensive branch networks, inflexible technology and huge armies of people. At Castle Trust Bank, we keep our overheads to a minimum and we use savings proceeds to fund our lending solutions.In the past, we offered investment products to our customers which proved very popular. As a bank, we now offer savings accounts, giving our customers the added benefit of FSCS protection for their deposits. Our history means that we have a strong understanding of what our customers need and have built our savings range with those customers and their needs front of mind.In a complex world, we strive for openness and clarity. We place the highest importance on treating our customers fairly not just because it's the right thing to do but because we know that the trust of our customers is crucial to our future success.We recognise that for many mortgage customers, traditional solutions don't cut the mustard. These customers can often have high quality assets but unconventional income and so find it difficult to borrow at reasonable rates and on sensible terms.What experienced buy to let investors need is lending with imagination. They need a lender that recognises cash flow and net worth are not the same thing. They need a lender that is flexible in their approach and makes considered, logical decisions. Castle Trust Bank is that lender.We also offer point of sale finance through our Omni Capital Retail Finance arm. Partnering with retailers nationwide, we support their business by offering finance plans to their customers. OmniPort technology gives retailers paperless credit approval which fits seamlessly with their sales processes and customers can use our dedicated customer portal to keep up to date with their loans.

Founded in 2012
London, England, GBR
162 employees (3 in marketing)

Traffic Signals

Monthly Visitors
17.9K
Traffic Source Mix
Search
43.5%
Direct
44.4%
Referral
11.4%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size
3 (2% of company)

Funding

Total Funding
$104.9M
Last Raise
Private Equity, 14 years ago