Responsibilities

• Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms.
• Develop campaign briefs and contribute to complex briefs led by the Marketing Manager, or collaborative briefs with other BBC marketing teams.
• Review creative responses and media plans to ensure alignment with campaign goals
• Ensure campaigns are delivered within budgets and timeframes
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.

Requirements

• Proven experience delivering complex, multimedia marketing campaigns from brief to evaluation
• Proven experience working collaboratively with creative and media teams (in-house or agency)
• Strong project management skills and ability to use resources efficiently, with a focus on output and delivery across simultaneous projects
• Self-reliance. Able to manage self and workload within a complex matrix environment with shared responsibilities
• An analytical mindset with the ability to evaluate ideas and experience in measuring and assessing campaign performance

Preferred

• Understanding of editorial and compliance policies.
• Knowledge of the broadcasting industry and interest in creative content.
• An in-depth understanding of Scottish Content, culture, and media landscape; and the BBC’s role and purpose with in that.
• Ability to lead project teams and manage campaigns in a matrix environment.
• Proven ability to collaborate across teams and manage stakeholder relationships.
• Excellent verbal and written communication skills, with strong presentation experience.