Marketing Executive (12 Month FTC)

Coventry, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own local marketing activation end to end, from calendar planning and events to digital content, direct mail, and on-site assets, while syncing with sales and maintaining a consistent brand voice.

  • Local Activation: Own the local marketing calendar including events, sponsorships, and paid placements.
  • Asset & Channel Execution: Refresh property listings and create local social content with briefs for copy, photography, and video.
  • Direct & On-site Marketing: Oversee mail/eCRM, signage, merchandise, and PR opportunities, reporting results with sales alignment.

Job Description

Responsibilities

  • Support the delivery of timely, effective, and budgeted local marketing plans.
  • Build a calendar of activity using our local marketing playbook, including events, sponsorships, and advertising.
  • Optimise digital marketing by keeping property listings fresh, creating local content for social channels, and briefing new assets like copy, photography, and video.
  • Ensure direct marketing – from mail and door drops to (e)CRM – is accurate, timely, and impactful.
  • Support the delivery of on-site marketing, including promotional signage, brochures, merchandise, and digital displays.
  • Manage local paid advertising placements and contribute to earned PR opportunities, including press releases.
  • Work closely with sales teams and stakeholders to align plans and report on performance.
  • Uphold brand voice and style, ensuring all marketing activity is consistent, customer-first, and effective.