Responsibilities

• Develop and deliver an annual Marketing Plan for the museum.
• Develop marketing collateral, with agency support where required, in line with the museum’s brand guidelines and marketing objectives.
• Reach new audiences through marketing that tells The Story of Going Places, meeting visitor number targets, within agreed budgets.
• Maintain and update the museum website (based on Craft CMS), Shopify and social media channels, with support from the wider team for content.
• Manage the end to end membership and annual pass renewal processes, manage member communications and develop the membership scheme to attract new members.
• Develop and deliver a compelling annual events calendar, working with stakeholders (internal and external).
• Promote the museum as a resource to others.
• Other duties relating to marketing and events may be required, as agreed with the Museum Manager, as our offering develops.

Requirements

• Experience of successful events management and marketing is required - we recognise that this might come in different forms, so please do not be put off applying if you do not have a degree.
• Hold a full, manual UK driving licence.
• IT Literacy: Proficiency in digital systems. Proficiency in using the Microsoft Office suite is essential, particularly Outlook, Word and Excel.
• Customer Service: Outstanding skills in handling queries and communicating effectively with trustees, members, visitors and supporters.
• Team Collaboration: Excellent teamwork skills, with the ability to work cohesively and coordinate efforts with all trustees, staff and volunteers involved in the museum.
• Commercial Acumen: Sound decision-making abilities to make effective commercial judgments are critical for the role.
• Organisational Skills: Strong organisational abilities to manage diverse responsibilities, prioritise tasks, and drive efficiency in the operation.
• Ability to work independently, taking pride in the quality of work delivered and have a genuine interest in cars, motorcycles and other forms of land transport, their heritage and preservation for the future.

Benefits

• A competitive salary and attractive holiday allowance (and 2 weeks off over the festive period)
• Complimentary family membership of the museum and access to events.
• Access to ASVA Membership Cards which allow access to visitor attractions across Scotland.
• We are very dog friendly!
• Discounts in the retail and tearoom facilities.
• Access to development and progression opportunities alongside full management support to do so.