Responsibilities

• Develop and implement the company's overall marketing and e-commerce strategy in line with business objectives
• Plan and manage digital marketing campaigns across appropriate online channels
• Manage and develop e-commerce operations, including product listings, pricing, promotions and online customer experience
• Analyse sales, customer and website data to identify opportunities for revenue growth and improved performance
• Conduct market research on customer preferences, emerging fashion trends and competitor activity
• Develop marketing plans for new products, seasonal ranges and promotional campaigns
• Manage the company's online brand presence, including website content and social media
• Coordinate with suppliers and internal staff to ensure accurate product information, pricing and availability across sales channels
• Develop strategies to grow customer acquisition, retention and repeat purchases
• Monitor campaign performance and prepare regular reports for the Managing Director