Responsibilities

• Own and deliver the UK marketing strategy
• Lead marketing across brand, demand generation, content, digital, social, email, events and partnerships
• Build integrated campaigns that generate qualified B2B pipeline
• Strengthen the organisation's position as a leading authority on workplace culture and employee experience
• Develop campaigns targeting HR Directors, People leaders, CHROs and senior executives
• Turn proprietary workplace data, research and insights into high-impact marketing campaigns
• Build thought-leadership programmes around workplace culture, leadership, employee experience and the future of work
• Lead content strategy across reports, research, articles, webinars, social media and email
• Maximise the commercial impact of major research launches, awards, accreditation programmes and events
• Develop account-based and targeted campaigns for priority organisations and sectors

Requirements

• Significant senior-level B2B marketing experience
• Previous experience as a Marketing Director, Head of Marketing or senior marketing leader
• Experience developing and executing a complete marketing strategy
• A strong track record of generating B2B leads, pipeline and revenue
• Experience marketing to senior business decision-makers
• Strong demand generation and digital marketing experience
• Experience building integrated campaigns across multiple channels
• Strong understanding of CRM, marketing automation and funnel management
• Experience using data to measure marketing effectiveness and make investment decisions
• Strong content and thought-leadership experience