Responsibilities

• Develop and lead the overall marketing strategy for Rezzil and exar.live across UK and US markets.
• Create clear marketing plans that support company growth across B2B, B2C, gaming, partnerships, global mobile distribution and emerging technology areas.
• Define how each product, audience and territory should be positioned, with messaging that is consistent, commercially focused and easy to understand.
• Work closely with the leadership, sales, product and creative teams to align marketing activity with business priorities.
• Build a scalable marketing function that supports the company as it grows, particularly in the US market and across international mobile gaming audiences.
• Lead the marketing team across brand, content, communications, campaigns and product marketing.
• Manage internal team members and external partners, including agencies, freelancers, PR support and specialist suppliers.
• Set clear priorities, responsibilities and reporting lines across the function.
• Identify future hiring needs as the UK and US marketing presence expands.
• Create the processes, reporting and structure needed for the team to operate effectively across multiple brands and markets.

Requirements

• Proven experience in a senior marketing role, ideally as a Marketing Director, Head of Marketing, Growth Director, VP Marketing or similar.
• Experience leading marketing across multiple products, audiences and territories.
• Strong understanding of both B2B and B2C marketing.
• Experience managing a marketing team and working with external agencies or specialist partners.
• A track record of building successful campaigns that have increased awareness, engagement, leads, revenue, retention or market share.
• Strong brand, positioning and storytelling skills.
• Commercially minded, with the ability to connect marketing activity to company goals.
• Confident working with senior stakeholders, product teams, sales teams and creative teams.
• Comfortable working strategically while still being close enough to the detail to support execution.
• Strong understanding of data, analytics and reporting, with the ability to make decisions based on performance.

Preferred

• Experience in sports technology, elite performance, mobile gaming, VR, broadcast, live data or AI-led products.
• Understanding of sports organisations, clubs, leagues, federations, broadcasters, rights holders or fan engagement products.
• Experience building or scaling a marketing function internationally.
• Experience launching products into the US market.
• Experience launching or scaling mobile games/products internationally.
• Experience supporting investor, partnership or commercial communications.
• An interest in the future of AI, computer vision and data-driven sports technology.

Benefits

• 25 days’ holiday + bank holidays.
• Christmas closure, 3 additional days.
• Flexible working and hybrid options