Responsibilities

• Develop and deliver a comprehensive UK marketing strategy aligned with business growth objectives.
• Define brand positioning to strengthen Heritage Wardrobe Company's presence.
• Identify new customer acquisition and retention opportunities within high-net-worth segments.
• Lead integrated campaigns across digital, print, partnerships and PR.
• Oversee performance marketing including paid search, social and SEO.
• Drive high-quality content creation aligned to luxury brand standards (visuals, case studies, editorial).
• Ensure consistent, premium brand identity and messaging across all channels.
• Manage marketing activity to promote a "showroom experience" brought directly to clients' homes, you will collaborate closely with Sales and Design teams to deliver a seamless client experience.
• Own the marketing budget, ROI tracking, and performance reporting.
• Analyse campaign effectiveness and refine strategies to maximise lead quality and conversion.

Requirements

• You will be an experienced senior marketing professional with a proven track record of developing and delivering successful marketing strategies, ideally within the luxury, interiors, design, property, or premium retail and hospitality sectors.
• Demonstrated success in creating and executing multi-channel campaigns that deliver measurable commercial results, alongside an understanding of high-net-worth audiences and premium brand positioning.
• Experience managing external agencies and marketing budgets effectively, ensuring activities are aligned with business objectives and deliver a strong return on investment.

Preferred

• Experience ideal within the luxury, interiors, design, property, or premium retail and hospitality sectors.