Responsibilities

• Partner with regional sales leadership to support strategic accounts and growth initiatives.
• Develop and execute account-based marketing programs for priority customers and prospects.
• Support major business opportunities through customer-centric value propositions, executive engagement, and reference strategies.
• Coordinate executive briefings, customer workshops, and strategic events.
• Contribute to improved win rates through differentiated market positioning and customer success stories.
• Develop regional marketing plans aligned with commercial objectives.
• Support pipeline development and new customer acquisition initiatives.
• Execute targeted campaigns to drive market penetration and business growth.
• Monitor customer needs, buying behaviors, and market trends.
• Analyze competitive dynamics and industry developments.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
• Significant experience in senior B2B marketing leadership roles within technology-driven industries.
• Prior experience in payments, fintech, transaction technologies, banking technology, enterprise software, or related sectors is highly desirable.
• Strong commercial mindset with experience supporting complex sales cycles and strategic accounts.
• Demonstrated success driving demand generation, market development, and customer acquisition initiatives.
• Experience working in international and matrixed organizations.
• Excellent stakeholder management, communication, and influencing skills.
• Strong analytical capabilities and ability to translate market insights into business actions.
• Fluent English, Spanish are required; additional European languages are advantageous.
• Willingness to travel within Europe as needed.

Preferred

• Additional European languages are advantageous.
• MBA is a plus