Responsibilities

• Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership.
• Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection.
• Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results.
• Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership
• Manage regional marketing budget, forecasting, and vendor contracts.
• Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point.
• Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets.
• Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting.
• Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs.
• Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting.

Requirements

• 8–10 years in B2B marketing, with several years in a European regional or country marketing leadership role.
• Track record building marketing in new or low-awareness markets (brand-building/market-entry experience), not just scaling an already-known brand.
• Experience spanning multiple channels: field/events, digital, content, PR — able to both strategize and execute hands-on given a lean team.
• Proven ability to manage agencies and contractors effectively, essentially running an extended team model.
• Experience operating autonomously and cross-functionally with sales, SDRs, and CS in a matrixed, remote-from-HQ structure (reporting to a NA-based CMO).
• Multi-market European experience (especially UK, DACH, Benelux) with cultural and localization fluency.
• Strong analytical/planning skills — able to set and report against KPIs tied to pipeline and awareness goals.
• Based in London.
• Comfortable in a fast-paced, resource-constrained environment typical of scaling a US company into Europe.

Preferred

• Fintech (or B2B payments/financial software) background strongly preferred, with familiarity navigating European fintech buyer dynamics and competitive landscape.
• Partner/channel marketing experience strongly preferred.
• German language skills a plus in addition to fluent English.

Benefits

• comprehensive health coverage
• competitive retirement
• generous PTO and parental leave
• flexible work options
• meaningful investment in your professional development