Responsibilities

• Creative collaboration with stakeholders, copywriters, designers and videographers to produce best-in-class marketing materials including digital media, video and podcast content, social media content, website copy, email journeys and infographics.
• Supporting department-wide initiatives with persuasive copy that motivates and inspires the audience to take action.
• Providing customised messaging strategies and copy based on defined customer segments, shared knowledge of user behaviour, and best practice standards.
• Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
• Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
• Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
• Manage client communication approval processes to ensure communication meets business and compliance/legal objectives.

Requirements

• At least three years creative copywriting experience.
• Solid technical content and copy creation experience within a digitally led marketing organisation.
• Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.
• Ability to work to tight deadlines and to prioritise effectively.
• Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organisation.
• Excellent attention to detail and proofreading.
• Excellent communication skills (written and verbal).
• Educated to degree level or equivalent.

Preferred

• Experience writing in the financial industry desirable.