Own the coordination and execution of multi-channel author program campaigns, including briefs, email deployments in SFMC, and performance-driven iterations across localised content.

• Coordinate multi-channel marketing campaigns promoting Calls for Papers and author-facing programs across email and digital channels.
• Support the build, testing and deployment of emails in Salesforce Marketing Cloud (SFMC), including audience segmentation, data pulls and list maintenance.
• Create campaign briefs, copy, and asset specifications for email, web, and digital channels supporting localised campaign activity and Wiley.com content updates.
• Monitor campaign performance and contribute to regular reporting, compiling key metrics and insights to inform future activity.
• Coordinate and maintain marketing collateral, assets and campaign documentation.
• Maintain marketing databases, programme tracking systems and team SharePoint resources, ensuring information is current and accessible.
• Explore and apply AI tools to automate repetitive tasks and improve workflow efficiency.
• Provide coordination support for marketing meetings, presentations and communications, and other operational duties as assigned.