Marketing Coordinator

UK (On-site)

£27K/yr – £30K/yrEntry LevelFull time

Posted 6 weeks ago

Job Summary

Plan, execute and optimize multi-channel marketing campaigns from audience targeting to reporting, collaborating with sales, content, and product teams.

  • Lead data-driven optimization across email, social, partnerships
  • Drive cross-functional alignment and campaign testing

Job Description

Responsibilities

  • Help plan and deliver marketing campaigns from initial audience targeting through to conversion and reporting
  • Support campaigns across email, social media, partnerships and affiliate channels
  • Write engaging copy for emails, social posts and other campaign materials
  • Build and manage audience and campaign data lists
  • Track campaign performance, registrations, engagement and conversions
  • Use campaign data to understand what's working and identify opportunities to improve results
  • Develop a strong understanding of your target audiences and assigned product portfolio
  • Work closely with sales, content, community and product teams to deliver joined-up campaigns
  • Test new ideas, messaging and marketing tactics to improve performance

Requirements

  • Have some experience in marketing, whether through a previous role, internship, placement or similar hands-on experience
  • Enjoy writing and be confident creating clear, engaging marketing copy
  • Be comfortable working with data and using results to improve campaigns
  • Be organised and able to manage several priorities at once
  • Take ownership of your work and be comfortable trying new ideas
  • Work well in a fast-moving, collaborative environment
  • Be keen to learn and develop across multiple areas of marketing
  • Experience using email marketing platforms, CRM systems, Google Analytics, Asana or other project management tools would be useful, but isn’t essential.

Preferred

  • Transferable experience who can demonstrate strong communication, organisation and an interest in data-driven marketing.

Benefits

  • £26,500–£30,000 base salary depending on experience
  • Performance bonus of up to 10% annually
  • 34 days' paid holiday including UK bank holidays and your birthday
  • Flexible working hours, allowing you to structure your day around when you're most productive
  • Private medical insurance
  • Life insurance at 4x salary
  • Extensive technology equipment
  • £600 annual flexible benefits allowance in year one, increasing with service
  • £500 annual learning and development budget in year one, increasing with service
  • One paid learning and development or volunteering day per quarter
Via logo

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Salaries

Posted range

£27K/yr – £30K/yr

Taken straight from the job posting.

See all Via salaries

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Recent News

Via logo

Marketing Coordinator

Via · UK · On-site