Marketing & Content Officer at ALFILO | Cambridge, Cambridgeshire, UK | £25K/yr – £27K/yr

ALFILO

Marketing & Content Officer

Cambridge, Cambridgeshire, UK (Hybrid)

£25K/yr – £27K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own bilingual cross-cultural marketing for museum IP across multi‑channel social, with a focus on campaign creation, content assets, and performance insights for UK‑China audiences.

Cross-cultural Campaign Ownership: Build bilingual campaigns for museum IP, digital art, and Sino‑UK exchanges across LinkedIn, YouTube, TikTok, Xiaohongshu, and Facebook.
Content Asset Creation: Create English‑Chinese marketing copy, short video scripts, graphic briefs, case studies and digital exhibition promos.
Performance & Partnerships: Manage brand social accounts, track engagement KPIs, and deliver monthly performance and market insight reports.

Job Description

Responsibilities

Build and deliver bilingual cross-cultural marketing campaigns for museum IP, digital art collections and Sino-UK art exchange events across LinkedIn, YouTube, TikTok, Xiaohongshu and Facebook
Create English-Chinese marketing copy, short video scripts, graphic briefs, case studies and digital exhibition promotional materials
Manage all brand social media accounts, track engagement KPIs and produce monthly performance & market insight reports
Support art fair attendance, museum networking events and Chinese delegate tour marketing logistics
Collaborate with client liaison and project teams to maintain website content, virtual exhibition previews and client portfolio materials
Conduct ongoing market research on UK museum digital commercial trends and Chinese cultural creative consumer demand

Requirements

Bachelor’s degree in Marketing, Art History, Cultural Studies, Digital Media or related creative discipline
Minimum 2 years full-time marketing experience within museums, galleries, cultural consultancies or cross-cultural communications agencies
Proven track record managing multi-platform social media channels and end-to-end content campaign delivery
Fluent professional written & spoken English; conversational Mandarin is a strong desirable advantage
Confident using Canva, CapCut, Google Analytics and social media native insight dashboards
Strong project organisation, deadline management and client-facing communication skills
Full working knowledge of GDPR compliance for cultural marketing and visitor data

Preferred

Existing working experience with UK national museum commercial licensing teams
Experience creating short-form visual content for Chinese domestic social ecosystems
Familiarity with NFT, digital art and virtual exhibition marketing trends in the heritage sector