Responsibilities

• lead integrated campaigns and high-quality content that build awareness, strengthen trust and support the impact of Southern Hospice Group across our communities
• take ownership of campaign planning and delivery across digital, print, events and media, translating priorities from Fundraising, Retail, Clinical Services, the People Team and Corporate Partnerships into audience-led marketing activity
• balance planned campaigns with emerging organisational needs, making clear choices about where time and resource will have the greatest impact
• shape editorial and content planning, developing compelling, accessible content that communicates our impact and supports engagement
• work closely with Brand, Digital and Creative colleagues to ensure campaigns are joined up, consistent and effective across channels
• be a trusted marketing partner to senior and operational stakeholders, using insight and performance data to improve activity and provide clear recommendations
• provide day-to-day leadership, coaching and direction to Marketing and Communications Officers and apprentices
• build strong relationships quickly, maintain continuity through maternity cover and deliver measurable campaigns without losing quality, brand discipline or audience focus

Requirements

• Significant experience delivering integrated marketing campaigns from planning through to evaluation
• Experience developing marketing plans and managing multiple campaigns, stakeholders and deadlines at the same time
• Strong campaign management and project management skills, with evidence of delivering on time and within budget
• Excellent copywriting and editing skills, with the ability to turn organisational priorities into clear, compelling audience-focused content
• Strong stakeholder management and influencing skills, including confidence advising senior colleagues and constructively challenging briefs
• Experience using audience insight, segmentation and performance data to improve marketing activity and make recommendations
• A strong understanding of digital marketing, brand management, accessibility and inclusive communications
• Experience coaching, mentoring or supervising colleagues and creating clear priorities for delivery
• A practical, collaborative and solutions-focused approach, with the confidence to make sound decisions in a fast-moving environment
• Alignment with our values: Caring, Connected and Courageous

Benefits

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days’ annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Bupa and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service