Responsibilities

• Own the Group's content strategy and marketing calendar across six brands.
• Produce thought leadership, blogs, whitepapers, case studies, email campaigns and sales collateral.
• Work with subject matter experts to translate complex financial services topics into engaging, commercially relevant content.
• Repurpose content across multiple channels to maximise reach and impact.
• Own the Group's SEO content strategy, including keyword research, content planning and optimisation.
• Identify opportunities to improve organic visibility, website traffic and search performance.
• Develop AI-powered content workflows that improve productivity while maintaining exceptional quality.
• Test new marketing technologies and identify opportunities to improve content creation, campaign delivery and reporting.
• Plan and deliver multi-channel B2B marketing campaigns across email, LinkedIn and owned channels.
• Support Account-Based Marketing initiatives and create campaign messaging and supporting assets.

Requirements

• 3+ years' B2B content marketing experience.
• Experience within financial services, fintech or another regulated industry.
• Exceptional copywriting, editing and proofreading skills.
• Strong understanding of SEO and content marketing.
• Experience planning and delivering multi-channel marketing campaigns.
• Experience using AI tools to support content creation and marketing productivity.
• Strong project management, organisational and stakeholder management skills.
• Excellent attention to detail and a commercially minded approach.

Preferred

• Experience with HubSpot or another marketing automation platform.
• Familiarity with Google Analytics, Google Search Console and SEO platforms such as Ahrefs or Semrush.
• Experience using WordPress or another CMS.
• Experience with LinkedIn Campaign Manager.
• Familiarity with Figma.
• Exposure to Account-Based Marketing.