Marketing Content Exec - Copywriting Exp.

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end content-led campaigns across email, social, and web, shaping narratives for senior professional audiences and ensuring multi-channel consistency from planning through optimization.

  • Campaign Narratives: Develop compelling storylines and adapt messaging for LinkedIn, email, and web to support campaigns.
  • Audience & Channels: Tailor content and commentary for different audiences and channels, maintaining clarity and impact.
  • Performance & Iteration: Review engagement and refine content based on data to improve future campaigns.

Job Description

Responsibilities

  • Planning and sequencing content-led marketing campaigns across email, social and web
  • Writing clear, compelling copy across email, social, web, and campaign materials
  • Owning the LinkedIn company pages – shaping posts, threads and commentary to support campaigns
  • Developing campaign narratives and adapting content for different audiences and channels
  • Reviewing performance and engagement to refine content and messaging over time
  • Engaging with audiences online to build relevance, credibility and visibility
  • Supporting timelines and content plans to keep campaigns moving smoothly
  • Researching topics and trends to inform content angles and ideas

Requirements

  • At least two years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time
  • Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences
  • Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent
  • Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision
  • Highly organised, detail-driven, and reliable under pressure, with a strong sense of accountability for what goes out
  • Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach
  • Hands-on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar, including campaign setup and QA

Benefits

  • Private health insurance (BUPA)
  • Pension contributions
  • 25 days paid leave + bank holidays – increases with tenure
  • Cycle-to-work scheme
  • Training and development opportunities

Traffic Signals

Monthly Visitors
406
Traffic Source Mix
Search
45.9%
Direct
33.9%
Referral
13.4%
Social
4.6%
Paid
1.2%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
2