Responsibilities

• Develop and manage a practical communications and content calendar aligned with Dean Farm Trust's priorities, fundraising activity, events, rescued residents and key dates.
• Plan, create, schedule and manage engaging content across Facebook, Instagram, TikTok, YouTube and other appropriate channels.
• Use Meta Business Suite and relevant platform tools to schedule content, manage activity and monitor performance.
• Create strong written, photographic and short-form video content from the Sanctuary, telling the individual stories of our rescued residents with compassion and authenticity.
• Use Canva or equivalent design software to produce high-quality digital and simple printed communications in line with Dean Farm Trust's brand and voice.
• Support fundraising appeals and campaigns with timely, compelling content and clear calls to action.
• Monitor engagement, reach and campaign performance and use insights to improve future activity.
• Manage and regularly update the Dean Farm Trust website using WordPress, keeping resident stories, news, campaigns, events and visitor information accurate and current.
• Plan and produce newsletters, mailshots and targeted supporter communications using Mailchimp or equivalent email marketing software.
• Maintain a consistent, recognisable and professional tone across website, email and digital communications.

Requirements

• Proven experience in a marketing, communications, supporter engagement or comparable role, with the confidence to take ownership of day-to-day activity and deliver agreed work proactively.
• Strong content creation and communication skills, including writing and storytelling, email marketing, newsletters, photography and short-form video, with the ability to adapt content for different audiences and channels.
• Strong practical experience across digital marketing and communications tools, including Facebook, Instagram, TikTok, YouTube and LinkedIn, together with WordPress, Mailchimp, Canva, Meta Business Suite, CRM systems and digital analytics tools.
• Experience of managing supporter, donor or customer information and using data and performance insights to improve communications, engagement, retention and fundraising activity.
• Strong organisational and planning skills, with the ability to manage multiple priorities, plan ahead and work effectively within a part-time role with limited day-to-day supervision.
• An understanding of the charity sector and the relationship between effective communications, supporter engagement and fundraising.
• A genuine commitment to Dean Farm Trust's mission, values and compassionate approach to animals, together with an understanding of and respect for the charity's vegan ethos.

Preferred

• Desirable

Benefits

• Casual dress
• Free parking