Responsibilities

• Strategic Marketing & Planning: Develop and deliver an annual marketing strategy aligned to Skylight's growth objectives and service development pipeline.
• Lead marketing planning for the launch of new clinical pathways, services, and business development initiatives.
• Identify and pursue opportunities to expand Skylight's reach across new referral markets, including universities, employers, schools, GP practices, and third sector organisations.
• Conduct regular market analysis to inform positioning, messaging, and campaign direction.
• Set, monitor, and report on marketing KPIs (referral conversion, campaign performance, website traffic, etc), presenting performance data at OMT and board level as required.
• Manage the marketing budget, monitoring spend, value for money and return on investment across campaigns and supplier activity.
• Service & Pathway Marketing: Develop and maintain marketing materials for all current Skylight services, including ADHD and Autism assessment pathways across NHS Right to Choose and private channels.
• Work with the Patient Experience and Client Relations Lead to oversee patient-facing communications to ensure messaging is clear, accurate, and consistent with clinical and regulatory requirements.
• Work with the Clinical Lead and Operations Director to market new and emerging services as they are developed.
• Ensure all marketing materials and communications comply with CQC, ASA, relevant NHS communications guidelines, GDPR, confidentiality requirements, and appropriate use of patient stories, testimonials and case studies.

Requirements

• Degree-level qualification in Marketing, Communications, Business, or related field (or equivalent experience).
• Experience influencing senior leaders and contributing to organisational strategy at senior management or operational leadership level.
• Demonstrable experience in a senior marketing role, including strategic planning.
• Proven track record of stakeholder engagement and partnership development.
• Strong written and verbal communication skills; ability to adapt messaging for different audiences.
• Experience managing and developing junior staff.
• Proficiency in digital marketing tools, CMS platforms, and analytics.
• Self-motivated with the ability to work independently in a remote environment.

Preferred

• CIM qualification or equivalent professional marketing accreditation
• Experience of marketing within healthcare, NHS, or regulated services
• Experience developing B2B or referral-based marketing propositions
• Understanding of CQC, ASA, and healthcare communications compliance
• Understanding of NHS-facing communications

Benefits

• Opportunities for professional development and growth within the service
• Annual salary review
• 25 days annual leave.
• Pension scheme offered
• Birthday off as additional leave
• Work related electronic devices provided
• Flexible Working options: The company is on a mainly remote basis with occasional travel to our head office. However, the office is available for more regular days.
• There is an ability to vary start and finish times (e.g. between 8am and 6pm) while maintaining core hours.
• Option to work compressed hours (full weekly hours over four days)
• Adjusted hours for appointments/caring responsibilities with prior arrangement.