Draft blog posts and other content under guidance of content leads Regularly optimize new and existing content for SEO and AI search engines (GEO / LLM discoverability) to increase Scandit visibility Create on-brand visual assets in Canva for events, social channels, and content Upload and edit website content in Storyblok Contribute to video creation projects such as storyboarding and liaison with freelancers Upload and ongoing optimization of video content on social platforms such as YouTube, including adding descriptions and titles that are search and human friendly Produce and assist in 1:1 and 1:few ABM customized campaign assets (Highspot pages, outbound email drafts) in collaboration with content and field marketing teams Draft customer case studies and liaise with internal teams on approvals Refresh and maintain key resources for go to market teams including customer case study slides and logo decks based on up to date data in Salesforce Research and test new ways to ensure relevant teams are regularly updated with customer advocacy (and other content) to ensure maximum use and visibility within relevant marketing channels and sales processes Own the production of our monthly internal Marketing Digest — collating contributions across the team and surfacing the insights that matter Build the quarterly PR report using an external tool Draft our bi-weekly customer newsletter and manage reporting process, including surfacing trends and recommendations