Responsibilities

• Digital Strategy & Performance: Manage the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites, with a clear focus on audience growth and admissions pipeline.
• Work with our web agency on website strategy, structure, and content, ensuring a compelling, user-centred experience that converts visitors into applicants.
• Content & Storytelling: Champion a culture of compelling, audience-first storytelling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton schools.
• Commission, edit, and quality-assure written, visual, and video content produced by the team, external contributors, and staff across the schools.
• Admissions & Audience Engagement: Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey.
• Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community.
• Stakeholder & Supplier Management: Build strong, trusted working relationships with key staff.
• Commission and manage external agencies, freelancers, and suppliers (including our web agency), photographers, and video producers to time, budget, and quality.
• Reporting & Insight: Provide a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence.
• Translate data into clear, actionable recommendations, telling the story behind the numbers.

Requirements

• Strong digital copywriting skills with an ability to craft compelling and brand-aligned content for web and digital platforms.
• A passion for digital storytelling and an understanding of content that resonates online.
• Competence in web management and digital targeting for audience engagement: Meta Business Suite and Google Ads, with a creative eye for compelling campaign creative.
• Confidence in collaborating with staff, interviewing contributors, and gathering information for digital stories.
• Ability to manage multiple projects in a fast-paced environment and respond quickly to website or content needs.
• Strong organisational skills, accuracy, and attention to detail, particularly in written English. Use of monday.com or other tools an advantage.
• Experience using creative and editing tools such as Canva, Edits, CapCut, Adobe Express, Premiere, Final Cut Pro, or similar.

Benefits

• Pension Scheme
• Free Sports Centre membership